Our Data-Protection

Privacy policy

I. Name and address of the responsible person

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection provisions is the:

FU. Life Service GmbH*
Office Berlin: Heidestraße 19, D-10557 Berlin
Office Leipzig: Petersstraße 22/Sporergäßchen 2, D-04109 Leipzig

Office Frankfurt am Main: Kennedyallee 101, D-60596 Frankfurt am Main
E-Mail: datenschutz@house-of-co.com
Website: www.house-of-co.com

*A company of the FU. Life Group


II. General information on data processing


1. Scope of the processing of personal data
As a matter of principle, we collect and use personal data of our users only to the extent that this is necessary for the provision of a functional website as well as our content and services. The collection and use of personal data of our users is regularly carried out only on a legal basis. An exception applies in those cases where a legal basis is not apparent and the processing of the data can only be legitimized by consent.


2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing operations involving personal data, Art. 6 (1) lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.


When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.


Insofar as the processing of personal data is necessary for the fulfillment of a legal obligation to which our company is subject, Art. 6 (1) lit. c DSGVO serves as the legal basis.


In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d DSGVO serves as the legal basis.


If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) lit. f DSGVO serves as the legal basis for the processing.


Data deletion and storage duration
The personal data of the data subject shall be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.


III. Provision of the website and creation of log files


1.Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:


Information about the browser type and version used
– The operating system of the user
– The IP address of the user
– Date and time of access
– Websites from which the user's system accesses our Internet site
– Websites that are called up by the user's system via our website
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.


To ensure the confidentiality of communication with you, we use TLS encryption for transmission. According to the current state of the art, the 128-bit encryption possible with this can be considered secure. All browsers of the younger generation achieve this level of security. If necessary, you should update the browser on your PC.


2. Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 lit. f DSGVO.


3. Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.


The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.


These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 lit. f DSGVO.


4. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.


In the case of storage of data in log files, this is the case after 365 days at the latest.


IP addresses are logged completely for a maximum of 24 hours. After that, the last octet is deleted to make it anonymous, so that it is no longer possible to assign the calling client.


5. Possibility of objection and removal
The collection of data for the provision of the website and the storage of the data in log files is mandatory for the operation of the website. Consequently, there is no possibility of objection on the part of the user.


IV. Web analytics through Google Analytics


1. Description and scope of the processing of personal data
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.


For more information on the terms of use, the type of data processing and data protection, please visit https://marketingplatform. google. com/about/analytics/terms/en/ or at https://marketingplatform. google. com/about/.


We would like to point out that on this website Google Analytics has been extended by the code "gat. _anonymizeIp(); " to ensure anonymized collection of IP addresses (so-called IP masking).


Our website uses Google conversion tracking. If you have reached our website via an ad placed by Google, Google AdWords sets a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.


If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies, or by setting your browser so that cookies from the domain "googleleadservices. com" are blocked.


We use the remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Through this technology, users who have already visited our websites and online services and who are interested in the offer are addressed again through targeted advertising on the pages of the Google Partner Network. The advertising is displayed through the use of cookies - small text files that are stored on the user's computer. With the help of the text files, user behavior when visiting the website can be analyzed and subsequently used for targeted product recommendations and interest-based advertising.


DoubleClick by Google is a service provided by Google Inc. , 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to present you with advertisements that are relevant to you. In the process, a pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were called up. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to serve ads based on previous visits to our website or other websites on the Internet. The information generated by the cookies is transferred by Google to a server in the USA for analysis and stored there. Google observes the data protection provisions of the "US Privacy Shield" agreement and is registered with the "Privacy Shield" program of the US Department of Commerce. A transfer of data by Google to third parties only takes place on the basis of legal regulations or within the framework of commissioned data processing. Under no circumstances will Google combine their data with other data collected by Google.


By using our websites, you consent to the processing of data about you by Google and the aforementioned method of data processing and the aforementioned purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. In addition, you can prevent the collection of data generated by the cookies and related to your use of the websites to Google as well as the processing of this data by Google, by using the link provided at https:// support. google. com/ads/answer/7395996 available browser plugin. Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising Alliance site at the following link (https://optout. aboutads. info/? c=2& lang=EN#! %2F).


Googletagmanager. com: JavaScript code of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) is reloaded on our page. If you have activated JavaScript in your browser and have not installed a JavaScript blocker, your browser may transmit personal data to Google. To prevent the execution of JavaScript code from Google altogether, you can install a JavaScript blocker (e.g. https://noscript. net/).


2. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is Art. 6 (1) lit. f DSGVO. Our legitimate interest lies in measuring and improving user acceptance of our website and serves to improve our advertising effectiveness.


According to Art. 45 (3) DSGVO, Google guarantees a level of data protection for transmission of the IP address that is essentially equivalent to the EU. Google is subject to the so-called
"Privacy Shield" Decision of the European Commission certified: https://www.privacyshield.gov/participant?id=a2zt0000001L5AAI


The certification documents are on file with the U.S. Department of Commerce. The EU Commission's adequacy decision on the "Privacy Shield" guarantees minimum standards for the protection of personal data of Europeans stored or processed in the USA.


IP anonymization is active on this website. On behalf of the operator of this website based on a contract pursuant to Art. 28 DSGVO, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

3. Purpose of data processing
The processing of the users' personal data enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness.


These purposes are also our legitimate interest in processing the data according to Art. 6 para. 1 lit. f DSGVO. By anonymizing the IP address, the interest of users in their personal data protection is sufficiently taken into account. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

4. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes.


The cookie "_ga" from Google Analytics, which is stored on your computer, has a longest lifetime of 2 years. After that, it is automatically deleted.


5. Possibility of objection and removal
Cookies are stored on the user's computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.


We offer our users the option of opting out of the analysis process on our website. To do this, you must follow the corresponding link. In this way, another cookie is set on their system, which signals to our system not to store the user's data. If the user deletes the corresponding cookie from their own system in the meantime, they must set the opt-out cookie again.


You can also prevent the collection of data generated by the Google Analytics cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools. google. com/dlpage/ gaoptout? hl=en.


If you prohibit your browser from accepting cookies, the deactivation cookie cannot be set either.


If you delete the cookies on your computer, you must also set the deactivation cookie again by clicking on the above link.


V. Cookies


A cookie is a small text file that is stored on your computer by the operator of a website. Cookies primarily serve to make website visits more comfortable and secure and to speed them up.


We use cookies to offer additional functions that improve the convenience of using our websites, to ensure a flawless registration process, or to obtain information about the use of our websites and thus better tailor the design of our websites to our customers: session cookies and persistent cookies. These cookies store information about your use of our website in files on your computer for a limited period of time. A session cookie is deleted after you visit the website. A persistant cookie is stored on your computer for a defined period of time. You can find more detailed information in the list of cookies. When you visit our website again, the stored information is read out again, which saves you having to enter data again, for example.


You have the option to change your browser settings so that cookies are blocked if necessary or are only allowed after individual approval. If you block the storage of cookies, you may not be able to fully use the interactive features on this or any other website.


Legal basis for data processing
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f DSGVO.


The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 (1) lit. a DSGVO if the user has consented to this.

Purpose of data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.


The user data collected through technically necessary cookies are not used to create user profiles.


The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.


In these purposes also lies our legitimate interest in the processing of personal data according to Art. 6 para. 1 lit. f DSGVO.


VI. rights of the data subject You have the right:

– in accordance with Art. 15 DSGVO to request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;


– in accordance with Art. 16 DSGVO to immediately demand the correction of incorrect or completion of your personal data stored by us;


– pursuant to Art. 17 DSGVO to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;


– to request the restriction of the processing of your personal data in accordance with Art. 18 DSGVO, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 DSGVO;


– pursuant to Art. 20 DSGVO to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;


– to revoke your consent at any time in accordance with Art. 7 (3) DSGVO. This has the consequence that we may no longer continue the data processing based on this consent for the future, and


– to complain to a supervisory authority in accordance with Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.


1. (Advertising) Right of Objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) p. 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, provided that there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.


If you wish to exercise your right of revocation or objection, an e-mail to privacy@house-of-co.com is sufficient.


2. Changes to data protection standards
Should a change to these data protection standards become necessary in the future, you will find the current status here at all times.

The Future of